Driving eBay Traffic to Your Webstore

By Stuart Lisonbee

Years ago you could use eBay to drive traffic to your webstore. Then eBay introduced policies that discouraged sellers from linking eBay listings to off-eBay sites, so customers couldn't leave eBay to purchase an item elsewhere. For eBay, it was a smart moveto make a profit, eBay needed customers to buy on eBay, so eBay could collect its final-value fees.

Despite eBay's policy changes, you can employ several strategies to drive eBay traffic to your webstore. I like to call it mining for traffic. Why drive traffic from eBay to your webstore? Three good reasons:

Higher profit margins: The average customer is willing to pay more for an item on your webstore than on eBay. By selling the items from your webstore, you can increase your markupsand your net profit.

Reduced competition: When a person searches for an item you sell on eBay, eBay returns a list of items from hundreds or even thousands of your competitors. By driving traffic to your webstore, you virtually eliminate the clamor of the competition.

Increased potential for repeat business: Developing long-term relationships with customers is the key to retail success. By steering customers to your webstore, you significantly improve your chances of building customer loyalty.
Now that you know why driving eBay traffic to your webstore is so beneficial, in the following sections I reveal some tips and tricks for doing just that... Read More